Customer Lifetime Value (CLV)
Customer Lifetime Value Analysis. CLV is calculated based on historical sales orders data and projected future value using purchase frequency, average order value, and customer behavior patterns.
Only delivered orders are considered. Formula: (Historical Revenue + Projected Future Orders × Average Order Value) adjusted for customer status and recency.
Only delivered orders are considered. Formula: (Historical Revenue + Projected Future Orders × Average Order Value) adjusted for customer status and recency.
Total CLV
Rs. 0.00
All customers combinedAverage CLV
Rs. 0.00
Per customerHigh Value Customers
0
CLV > Rs. 5,000At Risk Customers
0
Likely to churnCLV Distribution by Tier
Customer Status Distribution
Value Tier Summary
| Tier | Customers | % of Total | Total CLV | Avg CLV | % of Revenue |
|---|
Customer Lifetime Value Details
| Customer | Tier | Status | Estimated CLV | Total Spent | Orders | Avg Order | Order Frequency | Customer Age |
|---|